Not One of Us: How a North Carolina Election in 1972 Presaged Today’s Politics

Campaign, The

Remember the old saw about how history repeats itself, “first as tragedy, then as farce”? The 2012 political spoof The Campaign may be a farce, but it recalls a tragic election that changed the course of politics in America.

In the film, Zach Galifianakis plays Marty Huggins, an eccentric upstart who challenges long-term Rep. Cam Brady, who expected to run unopposed. The film, directed by Jay Roach, mastermind of the execrable Meet the Parents series, does not offer sharp political satire, but it’s at least infected with a touch of Tea Party-era lunacy.

Zach is not the first Galifianakis to run for office.  Forty-five years ago, his uncle Nick battled conservative commentator Jesse Helms for a place in the Senate.  The election vaulted Helms into power for the next thirty years and transformed a former Democratic stronghold, ushering in the long period of conservative dominance for the state that only appeared to break with Barack Obama’s historic (and wafer-thin) victory in 2008.

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Uncle Nick

In a way, the story of Nick Galifianakis sounds familiar: a liberal law professor with a “funny name” and immigrant roots runs for office and slays an establishment giant. Galifianakis was born in 1928 to Greek immigrant parents in Durham, NC, where he studied law and eventually taught at Duke University.  In 1966 he won a seat in Congress, representing a district that stretched from his hometown to Winston-Salem and later encompassed the state capital, Raleigh. In a South only then breaking away from Jim Crow, his ethnic heritage stood out as relatively exotic.  He brushed off any such concerns, joking to reporters that his name is easy to remember: “It starts with a ‘Gal’ and ends with a kiss.”  He would soon find out the politics of race and identity in the South did not always work so smoothly.

Rep. Galifianakis was young, Democratic, and antiwar, representing a progressive base in the emerging Research Triangle area of Raleigh, Durham, and the college town of Chapel Hill.  High-tech firms like IBM and government research agencies drew scientists and engineers to the Triangle, many of whom migrated from northern climes such as New York and New Jersey.  The area was the scene of many civil rights struggles in the 1960s, often led by African American students from Raleigh’s Shaw University, and Chapel Hill made history by electing Howard Lee as the first black mayor a majority white town in the South since Reconstruction in 1969.

North Carolina seemed ready for change when Galifianakis took on veteran Democratic Sen. Everett Jordan in 1972. A 75-year old textile magnate, Jordan got a slow start countering his young rival, who nearly won 50% over four competitors in the primary and went on to win the runoff, primarily on his strength in the growing cities of NC’s Piedmont Crescent.  Jordan fared better in the rural parts of the state, but not enough to beat Galifianakis’s urban advantage. The newly minted 43-year old nominee vowed to represent “the black and whites, the east and west, the urban and rural” who “wanted to move to a better tomorrow, rather than backwards to a rerun of the past.”

Jordan threw his support behind the young Democrat, but a Republican named Jesse Helms had other ideas.  Helms had moved up through radio and TV broadcasting in the 1950s, coming to hold a prominent post on Raleigh’s WRAL-TV, where he tweaked the excesses and perversities of Great Society liberalism in op-eds on the nightly news.  Few gave Helms a chance when he decided to run for Jordan’s seat, but he saw an opening with Galifianakis as his opponent.  “I share the disappointment of Sen. Jordan that his campaign was marred by inaccurate statements,” Helms declared, eyeing disgruntled Democrats: “I am gratified that many of Sen. Jordan’s supporters have already pledged their support to me.”

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Uncle Jesse thinking about an AIDS patient dying

Galifianakis ran well ahead of Helms for much of the campaign, despite his liberal bonafides and the unpopularity of the national Democratic ticket led by Sen. George McGovern. But Helms unleased the vicious politics of innuendo that would make him notorious for the rest of his career.  (In fact, Helms had cut his teeth in the fateful campaign against liberal icon Frank Porter Graham in 1950, which used rumors of race-mixing and miscegenation to elect segregationist Democrat Willis Smith in his place.)  The Helms campaign reminded voters that “He’s one of us,” unlike a certain other, unnamed candidate.  It also tied the Democrat to his party’s reeling presidential candidate with the label “McGovernGalifianakis—one and the same”—not unlike the tactics Republicans used against former Gov. Roy Barnes (“Roybama”) in Georgia in 2010.

In the end, Helms broke away from Galifianakis in the polls and won by eight points, thanks in part to outspending his opponent.  But Helms’s margin was vastly smaller than the 40 point victory scored by President Richard Nixon against McGovern in the state, suggesting that Galifianakis could have won if not for the national GOP landslide.

Thus, Helms—the anticommunist Cold Warrior, the serial race-baiter with a famously tart tongue—became the face of North Carolina for thirty years, not Galifianakis. Helms spent the rest of his career railing against the “liberal establishment” and exploiting racial fears and resentments. His infamous “Hands” ad, for instance, blamed affirmative action for giving jobs to unqualified minorities in his 1990 race against former Charlotte mayor Harvey Gantt, a black Democrat.

That year, Tar Heel-born columnist Sandy Grady heaved a deep sigh.  His northern friends often asked, “How can a progressive state like North Carolina keep electing somebody like Jesse Helms?”  NC had won fame for the high-tech industries of the Research Triangle, where the HIV drug AZT was developed, and the finance capital of Charlotte, which was nationally known for its relatively successful approach to school desegregation.  The state seemed less reactionary than some of its peers in the South, yet it kept sending Jesse Helms to Congress.

“The image of North Carolina as ‘progressive’ is a genteel hoax,” Grady lamented. “Sure, it has a couple of great universities, some good writers, the gleaming towers of Charlotte, the brains of the Research Triangle.  But there’s a dark underside: low wages, high infant mortality, subpar schools, low SAT scores. The state’s caught between the Bible Belt and the Sun Belt. Between 1865 and 1990.”

Jesse Helms might not have hailed from 1865, but he did represent one strain of the state’s political culture. He often won only narrowly over moderate Democrats like Gantt and Jim Hunt, who raised the hopes of the state’s perennially frustrated liberals.  In 2008 the balance finally tipped.  The late conservative commentator Bob Novak credited candidate Obama’s successes in North Carolina to “universities, black areas, and the wine-and-cheese crowd in Charlotte,” while his primary opponent Hillary Clinton prevailed in the “white rural counties.” The same dynamic was repeated in November, when Obama squeaked by John McCain to become the first Democratic president to win the state since 1976.  As usual, the Triangle counties were blue oases in a desert of red.

The 2016 election duplicated this divide between urban liberals and rural and suburban conservatives—the key dynamic in US politics for most of the last 40 years.  The same tactics employed by Helms against Galifianakis will likely be trotted out against any Democrat, whether Bernie Sanders or Kamala Harris or Elizabeth Warren (Trump’s odious “Pocahontas” smear), or whoever else runs for office—the othering of a candidate who is not “one of us.”

If the American population continues to become more ethnically and culturally diverse, perhaps these divisive tactics will some day matter less. Commentators have talked of a “coalition of the ascendant” or even an “emerging Democratic majority” based on changing demographics in recent years. Yet the political outcome of 2016 made it clear that such hopes were premature, to say the least. Crude appeals to fear and prejudice still have juice in this country.

But antiwar liberalism actually had a fighting chance in North Carolina in 1972, even if voters ultimately elevated Jesse Helms to power instead.  Like much of America, the state remains torn between its progressive impulses and a politics of reaction, rumor, and racial animosity.  It is important to remember that voters had a choice forty-five years ago, as now—and that the consequences if the next “other” loses could be far more profound than Galifianakis’s loss.

An earlier version of this essay appeared in Salon.

Author: Alex Sayf Cummings

Alex Sayf Cummings is an associate professor of history at Georgia State University. His work deals with media, law, and the political culture of the modern United States. He has previously received a Consortium for Faculty Diversity fellowship, an ACLS-Mellon postdoctoral fellowship, and the American Baptist Historical Society’s Torbet Prize. His work has appeared in Salon, the Brooklyn Rail, the Journal of American History, Technology and Culture, and the edited volume Sound in the Age of Mechanical Reproduction from the University of Pennsylvania Press.

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